Play & Handmade

CPhCin-WIAAFl_a

When redesigning this year’s ILW within the new them of Ideas in Play, we wanted to do something special for the visual design.  One of the key messages we want to push this year for the progrmame is the importance of the process – not just the finished product. Innovation is messy, full of mistakes, and lots of fun – it’s through the process that this really comes alive.

We teamed up with designer Dave McNaughton again and I’m so glad we did – he worked his design magic yet another time.  We ended up creating a concept that allowed us to experiment, play, and explore actually physically making the graphic.  From shooting a confetti gun to blowing up balloons to hanging signs from the ceiling – this year’s graphics are quite literally handmade.

We can’t wait to show you.

CPhCk8qW8AA1N3t

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s