When redesigning this year’s ILW within the new them of Ideas in Play, we wanted to do something special for the visual design. One of the key messages we want to push this year for the progrmame is the importance of the process – not just the finished product. Innovation is messy, full of mistakes, and lots of fun – it’s through the process that this really comes alive.
We teamed up with designer Dave McNaughton again and I’m so glad we did – he worked his design magic yet another time. We ended up creating a concept that allowed us to experiment, play, and explore actually physically making the graphic. From shooting a confetti gun to blowing up balloons to hanging signs from the ceiling – this year’s graphics are quite literally handmade.
We can’t wait to show you.